Hellaby's is bred agnostic. This means that they select from a range of breeds with the belief that there is more variance within a breed and there is between them. They handpick the beef to ensure consistency.
It is Grass-Fed, Free-Range, Sustainably farmed and has no added Hormones.
The beef is not feedlot grain or corn fed. It revels in the natural sustainable and abundant goodness of the South Islands lush grass pastures.