Thanks to the hard work started by our father KK, United Fish Co's Hoki has become pretty famous down here. And it's easy to see why. Our hardy fishermen brave the rugged and icy southern ocean day after day to bring you thick and juicy Hoki that's crumbed to perfection. And because we respect the ocean, we don't waste a thing. There might be easier ways to do it, but we know you don't get Hoki this good by taking shortcuts.